The Hill has learned that a majority of American households are getting their news from cable or satellite TV, but the majority of households still pay for the network’s news through their pay TV provider.
More: The Hill reports that over 50 percent of households pay for news through the cable or broadcast provider at least once a year, while another 36 percent pay for all news on a regular basis.
The new data comes from the Center for Public Integrity’s 2016 Nielsen Media Panel, which surveyed nearly 100,000 households in the US.
Among the findings: Over 60 percent of US households subscribe to at least one news channel, including ESPN, CBS, NBC and Fox News.
A majority of Americans watch cable news at least occasionally, but a smaller percentage of households are watching it at least monthly.
One in four households has seen a full year of cable news.
Only 16 percent of American adults watch at least four hours of cable or NBC news per week.
In addition, over a third of US adults watch less than two hours of news per day.
Nearly two-thirds of adults say they use their cable or broadband to watch news, while only a third say they watch it on a mobile device.
Americans also are split over the amount of time they spend watching news online.
Over half of Americans spend at least an hour a day on social media, while less than one in 10 spend an hour online per day, according to the data.
Despite the high number of households that watch news online, a plurality of Americans say that news coverage on cable and broadcast is a more important source of information than news from their local newspaper.
According to the Pew Research Center, an overwhelming majority of people say that their local paper is more important to them than news stories from cable and satellite providers.
Overall, about half of adults report that news stories they read online have a positive impact on their lives, while a slim majority report a negative impact.
On the other hand, about two-fifths of people report that the local news is more informative than the national news.